TINJAUAN EKONOMI SYARIAH TENTANG JUAL BELI SAYUR SECARA BORONGAN ( STUDI KASUS DESA WARINGINSARI )

Abstract

This research focuses on the practice of wholesale trading in traditional markets, employing a triangulation theory approach that integrates perspectives from economics, consumer behavior, marketing, and social networks. The study aims to provide a comprehensive understanding of the dynamics involved in wholesale transactions, particularly in the agricultural and food sectors. The findings reveal that wholesale trading practices are significantly influenced by supply and demand dynamics, consumer decision- making processes, and marketing strategies